Whether you're a newbie or you've been online forever, small business owners are too busy minding their stores to successfully navigate the complexities of buying and managing their own online advertising, whether it's pay-per-click, banner ads, call-based solutions or ROI measurement tools.
Businesses need a turnkey, fully managed software solution with a reputable company that supports interactive advertising with predictable pricing and guaranteed results. Pricing and results are the key words here.
Most companies provide any or all of these services: Search Engine Marketing, Display Advertising, Internet Yellow Pages, Directories & Submissions, Call Solutions, and Landing Page Creation.
Your ad agency or marketing consultant can direct you to some good companies and oversee the execution of your program if you don't have that expertise in house. It's a marketing tool you can't afford to leave out of your mix. Experiment with a small online campaign to begin with and build it from there as your budget and comfort level grow.
Go to netratings.com, to the "Press Center" and click on the 10/10/07 press release to see September's latest data on the Top 10 Web Sites, brands, and advertisers by company. The information is fascinating and will show you the power of the web done right.
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1 comment:
Aloha!
It is definitely a strange world we live right now. With the Internet, we are now able to decide for ourselves whether we want to interact with more advertisements after a tiring work day or totally shut off from it.
I think that people are now more discerning when it comes to ads and therefore whether on the Internet, television or radio, one can be tuned out when it comes to ads. At the very least absorb slightly and unconsciously a little, ads therefore must be more accurately targeted at an audience at the correct time.
In netratings.com Press Center, Google is number one meaning that as a for-profit organisation, they are going to be the most-likely to sell out or haven't they already?
Either way the key to having a successful ad campaign is to make the ad a worthy news item.
The buzz is more important than the ad itself.
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